Why Brand Me?

Do names like Stefanie Jobs, Jacqueline Welch or Rita Branson strike you? Can you spontaneously name three real world-famous female CEOs?

Women are underrepresented in management positions, yet they start their careers with the same level of education, intelligence and commitment as their male counterparts. Why do companies lose more than half of this pipeline of female talent some 20 years later? The natural balance between masculine and feminine energy is thus often warped in corporate environments. As a result, the few women who do make it up the organizational ladder, have little choice but to conform in one way or another to the male mould.

What do women need in order to move up in the corporate ranks without losing their authenticity? That question was the basis of our endeavour to design a leadership programme to meet the specific development needs of the next generation of women leaders.

We designed a 2 day workshop, called "Brand Me - A Journey Through Choices for Talented Women", that will help female leaders to

• consider themselves as a living "brand", whose "unique selling proposition" needs to be clearly identified and positioned
• build the confidence and skills to transition successfully into their next leadership role
• create a vision and plan to ensure themselves of a future in which they can function to the best of their abilities
• rehearse the conversations that need to take place in order to shape such a future
• bring balance to their lives by making difficult choices without compromise or guilt

Brand Me can be run as an in-house or multi-client programme. We would welcome the opportunity to customise the design to meet your company's specific needs.